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What Is Google AdWords? How the AdWords Auction Works


What is Google AdWords

Google AdWords is the online advertising platform owned and operated by Google. AdWords is also the largest and most widely used online advertising network in the world, and millions of businesses advertise online using AdWords to reach new customers and grow their business.

What is AdWords?
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click.

 

How to Use Google AdWords

Online advertising with Google AdWords is one of the most effective ways to reach new customers and grow your business. However, before you can get started, you’ll need to know how to use AdWords effectively in order to maximize the return on investment from your advertising spend and avoid making mistakes.

 

 

 




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